Website Worksheet

1. What are the specific short-term goals for the website?

2. List some specific long-term goals for the website (in the first 1 to 3 years).

3. List the major purposes for the website, the reasons for building one.

4. How often during the year do you anticipate updates to the website?  What types of information will be updated?  Employment opportunities, monthly specials, contests, new products, updated news all should be updated periodically.     The less frequent a site will be updated, the more general a site should be.

5. List audience demographics – who you want to reach and how this will be accomplished.  Be as specific as possible (age range, profession, interests, etc.)

6. In order for your site to appeal to your primary audience, what style or “voice” will you use (conservative, hip and trendy, etc.)?

7. Choose a primary color scheme for the background, text and graphics (we recommend a white background with black text and 2 or 3 colors for highlights for most sites)   This is the easiest to build, maintain and read.    Be mindful of visitors with poor eyesight or color blindness when choosing text, background colors and graphics.   Many of the most successful sites follow a simple scheme such as this. 

8. Choose types of components to include other than still photos and text (e-commerce, database integration, survey forms, feedback forms, newsletter management, referral forms, etc.).

9. List a series of URLs with designs or schemes that appeal to you.

10. What is your budget for the completion of the website and yearly maintenance?

11. What is your budget for marketing the website and how do you intend to market both on and off the Internet?    You should conservatively plan for at least half of your budget to be for marketing.  

12. Do you have any custom photography needs (still photography, product shots, stock photography, video, IPIX immersive virtual reality)?  

13. Will you supply all of the images required or will TechMark be responsible for creating and acquiring images, graphics, logos, etc.  

14. For any images (and other materials) supplied by the client do you own the copyrights?   If not do you have the rights to use the materials on the website?   Please check with the copyright owners if unsure to avoid any copyright violations.

15. Do you need domain registration and/or an ISP to host the site?  What level of hosting will be required (this may need to be determined during the design)?